{"product_id":"sleeping-beauties-why-good-ideas-go-dormant-and-how-they-wake-up","title":"Sleeping Beauties: Why Good Ideas Go Dormant and How They Wake Up","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDiscoveries as diverse as dark matter, lichen, and continental drift . . . technologies from solar panels to the steam engine . . . artists from Bach to Bruegel, Vermeer to Melville . . . all, David Byrne shows us, were sleeping beauties. Why did they fall asleep? How did they wake back up? Ranging across centuries and the full scope of human endeavor, Byrne arrives at important conclusions that serve as a lens for bringing to light new seeds for our future breakthroughs.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53716767408417,"sku":"9780593655276","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/8444\/9569\/files\/Byrne.jpg?v=1792006411","url":"https:\/\/shop.pacegallery.com\/products\/sleeping-beauties-why-good-ideas-go-dormant-and-how-they-wake-up","provider":"Pace Shop","version":"1.0","type":"link"}